There is no way to be successful with marketing online unless you are great with search engine optimization.  Unless you are going to pay thousands of dollars to buy advertising in super hot places around the Internet, you are going to have to be an expert at getting the exposure that you need with your writing and pay per click operations.  When you begin writing as part of your Internet marketing strategy you will find out that you are actually a pretty good writer if you can come up with many different articles on the same topic.  The more you write the better you get.