My father is a leading estate planning attorney in the Atlanta, Georgia marketplace. We had lunch yesterday and he gave me an update on how the industry has changed. He said he used to get all of his clients via the yellow pages and doing seminars. But he remarked “all that has changed”. It appears that the best law firm marketing strategy now is the internet. Most consumer research their legal needs by using the internet as a tool to increase their knowledge about their legal issue. This includes estate planning law. My dad plans to add over 40 pages of new content to his site to highlight his practice.
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