FCH NH Blog

It can be difficult to initiate a life insurance marketing campaign especially in a bad economy however, buy using emotion and logic as a well timed tool, your chances of making the sale greatly increases. It is a well known fact that people are emotional buyers and you should use this fact to your advantage. Ask some emotion evoking questions such as, “Mr. Smith, what would your wife do if you suddenly passed away?” Questions such as these will get them to thinking and then the logic comes in by you giving them a solution for the “what if” scenario. 

This entry was posted on Saturday, July 10th, 2010 at 3:51 am and is filed under Insurance. Both comments and pings are currently closed.